16 Comments
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Msnunupops's avatar

The flip side my gosh😭 what was that Vivaaaaa🫠 they could have played with washing of sins or the number one stain remover😂 anything else would have been better please

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Ebube Agu's avatar

Seeee! Don’t even get me started!!😭 I said the same thing. So much they could have done with “washing”.

For example:

Nothing Washes Like Love.🩸

HAPPY EASTER!

With Love, from Viva.

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Msnunupops's avatar

It was a bad fumble

I hope they learn 🥹

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Ebube Agu's avatar

I hope so too!🙏🏾

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Msnunupops's avatar

Wow😍 these are genius ❤️‍🔥

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Ebube Agu's avatar

Right?! I was intrigued by a lot of them as well!

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Lauren Ediete's avatar

A thorough analysis. 👏

Double claps for bridging the brand's message with the ultimate message of Christ's death, burial and resurrection. 👏 👏

You may not know it, but this write-up is a message in itself. I was stuck on Fusion's Easter link for minutesss, reading the verses again and again, and again...and yet again, a moment of 'tonguing' following up.

As for the Viva one, I'm not getting it. I saw it on someone's list of their favourite Easter campaigns. I didn't get it then, I still don't get it. And I don't get why it's a fave for him. 😕

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Ebube Agu's avatar

Appreciate your feedback, Lauren, and I’m thankful to hear that the piece was intellectually and spiritually stimulating.🙏🏾

After I read your comment, I went back to read through all the Easter Link verses from 1-7, and found that it actually reads like a sermon… totally unplanned—at least to me. He truly works in us both to will and to do…

And as for Viva, please don’t get me started.🥴

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Lauren Ediete's avatar

Doing the Lord's work. 👏

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Godswill's avatar

Very well articulated! I agree with the analysis and selections. I am now intrigued for what Christmas will bring.

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Ebube Agu's avatar

Happy to hear that.😅 Oooohh, Christmas, sounds like I’ve set myself up!

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Godswill's avatar

😂

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Ibukun's avatar

This is a very brilliant commentary. I like how you tied the’messaging’ from the brands with the actual religious message they were trying to pass across.

We can only hope these brands were in fact actually as thorough, in their thought process when coming up with the copies.

Thanks for sharing this take and also enlightening the non marketing enthusiasts like some of us.

Jisike💪🏾

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Ebube Agu's avatar

It’s always a pleasure. I’m glad you pointed out the bit of the Easter insights I included—it was my favorite part as well.😊

Glad you enjoyed reading, and even more glad you shared your thoughts.

Thank you.🙏🏾

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Sunday Arekam's avatar

This year’s Easter depiction by a few brands is so engaging. I love it when copywriters know how to live in the moment, instead of always trying to push the ‘buy buy’ message. He arose—and that’s what truly matters today and forever. Buying and selling can resume tomorrow.

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Ebube Agu's avatar

Spot on! You can still celebrate with those who celebrate and establish a brand association, without selling desperately. It’s always commendable to witness those that find the middle ground.🎊

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