01: These 7 Nigerian Brands Took ‘Paid in Full’ Personally
A 2025 Easter Commentary
On some level, I’m always eager to see how brands interpret seasonal messages—especially Christian celebrations (with the two most popular being Christmas and Easter).
There’s a not-so-thin line between riding the wave of a seasonal moment (whether religious or national) and respectfully showing up. In my opinion, the sweet spot is doing it efficiently—and if you deem it fit, infusing your brand’s vibe into it. That way, you’re using your own authentic voice to genuinely wish people a Happy “Whatever-It-Is,” without coming off like you’re just hijacking yet another platform to sell your market.
It’s a delicate trick to pull off. When done right, it makes the consumer nod and smile. When fumbled? Well… cringe. When in doubt, be natural and celebrate with those who are celebrating. And if you don’t have anything worthy of note? It’s okay to sit it out. Nobody will kill you.
Yesterday, I came across a few Easter creatives that caught my eye for one reason or the other—and I thought to compile and share.
P.S. Most of them aren’t your typical “popular brands.” **Insert a moral lesson about how creativity is no respecter of size, user base or follower count.**😏
Okay, back to the gist. Let’s have a quick rundown of the unique Easter messages from these 7 brands and their (commendably) obvious attempts at weaving Easter insights into their campaigns without going off-brand.
1. Brand: Rex Health
Category: Healthcare
Website: myrexhealth.com
The Gospel According to Rex Health: A striking visual shows a lab test result marked “Sin: Negative,” thanks to the blood of Jesus. Rex Health leans into its medical identity to declare a spiritual diagnosis—clean, healed, and whole.
The Easter Link:
“He is the atoning sacrifice for our sins, and not only for ours but also for the sins of the whole world.” (1 John 2:2 NIV)
As a health brand, Rex reminds us that the resurrection wasn’t just a miracle—it was a cure. In their Easter creative, both the text “HE IS RISEN” and a faint image of ‘Jesus’ are subtly faded into the background—like a watermark on a medical report. This visual reframes salvation as a test result, making the message of Easter feel personal, measurable, and medically proven.
2. Brand: Fusion
Category: Fintech & Creator Economy
Website: fusion.ng
The Gospel According to Fusion: A sleek digital wallet receipt reads like a holy transaction:
Sender: JesusofNaz
Narration: Eternal Life
Amount Paid: My Blood with the tagline “He Paid in Full,” the SAAS company, Fusion, uses a product-led (& “Jesus”-held 🤭) approach to depict salvation as a successful transfer.
The Easter Link:
By His blood, we have been justified—and not just spared from wrath, but bought at a price. The highest price. A full payment. So now, we owe nothing more but to honor the One who paid it all. (Inspired by Romans 5:9 & 1 Corinthians 6:20)
As a platform built around money, community, creators, and digital value exchange, Fusion reimagines Easter as the ultimate paid invoice. It’s fintech with faith, showing how the greatest payment ever made wasn’t in Naira or crypto—but in blood.
3. Brand: The Giant Creative
Category: Creative Agency
Website: thegiantcreative.org
The Gospel According to The Giant Creative: A bold, text-first design leads the charge with the powerful declaration: “Resurrection Is the Real Rebrand.” Set against a minimal, modern backdrop, the copy flows like a manifesto—clean, confident, and compelling. Complemented by an image of 3 crosses set on an open tomb. The message taps directly into the language of identity and transformation, declaring Easter as the ultimate refresh. It’s not just a rebrand—it’s a rebirth.
The Easter Link:
“Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!” 2 Corinthians 5:17 (NIV)
As a creative agency, The Giant Creative presents resurrection as the ultimate rebrand. It’s a bold reminder that Easter is about identity rebirth—exactly what branding is built on.
4. Brand: Café One
Category: Co-working Space & Coffee Shop
Website: cafeone.ng
The Gospel According to Café One: “One seed fell, many were raised.” This poetic copy sits beside a zoomed-in image of a coffee bean with the sign of the cross carved into it (surrounded by what appears to be innumerable seeds rising up)—a subtle yet stunning visual metaphor. The creative is earthy, warm, and minimal, inviting viewers to reflect on growth, sacrifice, and resurrection. It brews the Easter story into something tangible and aromatic.
The Easter Link:
By one man’s disobedience, many were made sinners — but by one Man’s obedience, many are made righteous. (Inspired by Romans 5:19)
With a coffee bean marked by the cross, Café One blends resurrection with rebirth—showing how one sacrifice can spark a harvest of growth, just like a seed (or idea) in the right soil.
5. Brand: Blaq Crest Homes
Category: Real Estate
Instagram: @blaqcresthomes
The Gospel According to Blaq Crest Homes: Styled like an ancient scroll, the creative presents a “Deed of Assignment” between Jesus Christ (Assignor) and Mankind (Assignee), prepared by God the Father. With classic typefaces and parchment textures, it carries the weight of divine legality. The closing line—“He Paid It All. You Pay Nothing Extra.”—seals the visual with impact.
The Easter Link:
“For this reason Christ is the mediator of a new covenant, that those who are called may receive the promised eternal inheritance…” (Hebrews 9:15 NIV)
Blaq Crest reimagines salvation as a real estate deed—sealed, signed, and paid in full. It’s a holy handover that aligns perfectly with their business of ownership and value transfer.
6. Brand: Verticul
Category: EdTech & E-learning Platform
Website: goverticul.io
The Gospel According to Verticul: A lone hiker stands at the summit of a mountain, gazing into the sunrise—symbolizing new heights and hope. Overlaid with “He Rose So You Could Rise Higher,” the creative is aspirational and clean, anchored by the brand’s tagline #HowHighCanYouGo.
Although somewhat similar to the Easter copy making the rounds “He rose so you could rise too”, Verticul stands out with the variation and emphasis on rising higher, choosing also to focus its imagery on the recipient(s) of the sacrifice—as opposed to the typical Easter symbols, such as the Cross or the Tomb. It perfectly mirrors Verticul’s ethos of vertical growth, aligning resurrection with the personal ascent of learners and professionals alike.
The Easter Link:
“Very truly I tell you, whoever believes in me will do the works I have been doing, and they will do even greater things than these…” (John 14:12 NIV)
Verticul connects the resurrection to personal elevation. He rose, so you could rise—higher in purpose, skill, and career. The mountain imagery drives it home: keep climbing.
7. Brand: Colgate
Category: Oral Care / Toothpaste
Instagram: @colgate_ng
The Gospel According to Colgate: On a rich red backdrop, Colgate fuses joy and faith with its Easter post. The familiar swoosh of their brand smile cleverly forms the lower curve of the phrase “He Lives”, with the caption above reading: “Yanga for life, because He Lives.” The entire creative feels bold, cheeky, and confidently on-brand—linking the resurrection to the reason we can smile without shame.
The Easter Link:
“…but I will see you again and you will rejoice, and no one will take away your joy.” (John 16:22 NIV)
For a toothpaste brand, Colgate connects Easter to confidence and self-expression. The use of “Yanga” (Nigerian slang for flaunting or showing off proudly) subtly projects the resurrection as the ultimate reason to smile boldly, a big idea that seamlessly ties into their Yanga campaign (see video below). It’s clean, it’s clever, and it lands in the sweet spot between faith and fresh breath.
NB: Colgate is not a Nigerian brand per se, but they’ve been relatively successful in shaping their brand in a way that the Naija market can relate to. And that, I respect.
Time (and more so, a lack of interest) will fail me to unpack the flip side—but much like the three below, there were a few other Easter creatives I found either silly, tone-deaf, overly-salesy, poorly executed, or just plain lazy. (Feel free to label them accordingly)
As a Christian, I’ll echo Philippians 1:15–18 (NIV):
“It is true that some preach Christ out of envy and rivalry, but others out of goodwill… The important thing is that in every way… Christ is preached. And because of this I rejoice.”
As a creative observer, marketing enthusiast, and culture fan—hats off to those who put in the work. The ones who got the brief, respected the moment, and still kept their brand DNA intact.
And to the rest of us who enjoy better tin and get to take it all in.🥂
Keep Rising!
Jisike!💪🏾
The flip side my gosh😭 what was that Vivaaaaa🫠 they could have played with washing of sins or the number one stain remover😂 anything else would have been better please
Wow😍 these are genius ❤️🔥